AI Search Optimization
Your competitors are in ChatGPT.
Are you?
40% of searches now involve AI-generated answers. When someone asks ChatGPT, Perplexity, or Google for a recommendation, your business needs to be in the response. We make that happen.
The Problem
Search has changed.
People don't just Google things anymore. They ask ChatGPT. They search Perplexity. They read the AI Overview at the top of Google before they ever scroll to the blue links.
If your business isn't showing up in those AI-generated answers, you're invisible to a growing segment of your potential customers. Traditional SEO alone doesn't solve this. AI search engines pull information differently, cite sources differently, and rank businesses differently.
Invisible in AI answers
Your competitors appear when people ask AI for recommendations. You don't.
Wrong information
AI is telling people incorrect things about your business, pricing, or services.
Declining organic traffic
Google AI Overviews are answering queries before anyone clicks your link.
What We Do
AI Search Optimization (AI SEO)
We make your business visible, accurate, and recommended in AI-powered search engines. Not "AI-powered traditional SEO" where someone uses AI to write blog posts. We optimize for the AI search engines themselves.
Structured Data
Schema markup that AI systems can parse. Organization, service, FAQ, and review data that makes your business machine-readable.
AI Crawler Guidance
llms.txt, meta tags, and content architecture optimized for how AI crawlers discover and index your business.
Passage-Level Citability
Content structured so AI can cite specific facts about your business. Clear, quotable answers to the questions people are asking.
Entity Signals
Consistent business identity across the web. Name, services, location, and expertise signals that AI systems trust and reference.
Brand Accuracy
Monitoring and correcting what AI says about your business. Ensuring recommendations, pricing, and descriptions are accurate.
Platform Optimization
Each AI search platform ranks differently. We tailor strategies for Google AI Overviews, ChatGPT, Perplexity, and Bing Copilot.
Our Process
How It Works
AI Visibility Audit
We search for your business across ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. We document what AI says about you, what it gets wrong, and where you're completely absent. You get a full report of your current AI search presence.
Technical Foundation
We implement structured data (schema markup), llms.txt, and content architecture that AI crawlers can parse. This is the infrastructure layer that makes your business machine-readable and citable.
Content Optimization
We restructure your existing content for passage-level citability and create new content that directly answers the questions people ask AI. Every page becomes a source that AI systems want to cite.
Entity & Signal Building
We build consistent business signals across the web. Directory listings, brand mentions, and structured citations that reinforce your business identity across every platform AI crawlers reference.
Monitor & Optimize
AI search results change constantly. We continuously monitor your visibility across all platforms, track brand mentions, correct misinformation, and adjust strategy as AI algorithms evolve.
Platform Coverage
Every AI Search Engine
Each platform has different ranking factors and content preferences. We optimize for all of them.
ChatGPT
OpenAI's search-enabled models recommend businesses and link to sources. We ensure your business is in those recommendations.
Perplexity
An AI-native search engine that cites sources for every answer. We optimize your content to be cited in relevant queries.
Google AI Overviews
The AI-generated answer box at the top of Google results. We optimize for inclusion in these overviews that appear before traditional results.
Bing Copilot
Microsoft's AI-powered search assistant. We ensure your business is represented across Bing's AI-generated responses.
Frequently Asked Questions
AI search optimization (sometimes called AI SEO or Generative Engine Optimization) is the practice of making your business visible and accurately represented in AI-powered search engines like ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. Unlike traditional SEO which focuses on ranking in Google's blue links, AI search optimization ensures AI systems cite, recommend, and correctly describe your business when users ask relevant questions.
Traditional SEO optimizes for ranking in search engine results pages. AI SEO optimizes for being cited and recommended in AI-generated answers. Traditional SEO focuses on keywords, backlinks, and page authority. AI SEO focuses on structured data, passage-level citability, entity signals, and content that AI systems can parse and reference accurately. Both matter, but AI search is growing rapidly and most businesses have zero visibility there.
We optimize for all major AI search platforms: Google AI Overviews (formerly SGE), ChatGPT with web search, Perplexity, Bing Copilot, and Claude. Each platform has different ranking factors and content preferences, so our approach is tailored to each one.
Most businesses see initial improvements in AI search visibility within 4 to 8 weeks. This includes appearing in AI-generated answers, being cited as a source, and having your business accurately described. Full optimization across all platforms typically takes 3 to 6 months of consistent work.
Try searching for your business or services in ChatGPT, Perplexity, and Google (look for AI Overviews at the top). If your business doesn't appear, or if the information is wrong, you need AI search optimization. We provide a full AI visibility audit as part of our discovery process.
Ready to show up in AI search?
Book a free discovery call. We'll audit your current AI search visibility and show you exactly where the opportunities are.
Book a Discovery Call